US gym brand Equinox is causing a stir for a bold campaign pushing commitment in fitness and in life.
The campaign, by Wieden+Kennedy New York, shows differing types of commitment to passions: a cat lady, a male cheerleader or a woman fearlessly breastfeeding in a very public place.
It runs across print, digital and OOH, and already has gained a lot of media attention after Equinox posted one of the images on Twitter.
