The World Wildlife Fund has launched a television, print and outdoor campaign to remind people to switch off their lights for Earth Hour on March 26.
Created by Leo Burnett Sydney, the television spot is a comical story that demonstrates why you don't want to be the only Australian on Earth Hour night who doesn't turn off their lights.
Now in its fifth year, the event has spread from Australia around the globe as the focus turns to long-term sustainability. Earth Hour will take place on March 26 at 8:30pm.
Production: Cutting Edge
