Deloitte Digital has revealed its second piece of work for the iconic Dodo brand.
Internet, mobile and energy retailer Dodo has released a new campaign, promoting its never-ending electricity and gas offers through a new set of animated TVCs.
Dodo emphasises that siding with the retail company helps consumers save money on electricity and gas, allowing them to spend money on the things that they truly desire.
The campaign comes just months after Deloitte Digital was brought on under new marketer Andrew Wynne and revealed its first work, scrapping the iconic Dodo tune.
Featuring a modern take on the brand's iconic Dodo bird, the spot sees him wandering the beach in a pair of metal detecting thongs, a purchase made as a result of saving money on his energy bill.
“With this campaign, we want consumers to know that when they sign up to Dodo, their discount never disappears, meaning no nasty bill surprises or penalties for being a loyal customer,” Wynne says.
Wynne previously spoke to AdNews about the new direction for Dodo and how the brand was moving away its "cheap and nasty" advertising of the past.
Deloitte Digital chief creative officer Matt Lawson says: “Dodo, as a brand, is fighting to overcome negative connotations. Yet, they offer simple, highly competitive products and deals that showcase a more intelligent, modern brand. The line, ‘Not as stupid as we look’ is a self-aware way to communicate that they are, in fact, the smart choice."
The campaign is running across digital, TV, radio, and outdoor.
