Have a bratty cat? Cat food brand Dine wants to reward you.
Cat food brand Dine has launched a new product, Creamy Treats, backed by a new global campaign created by Colenso BBDO.
Themed around idea of stopping your car from giving you the cold shoulder, the brand launched a competition to find New Zealand’s snobbiest cat.
The campaign also features a short film about a man trying to gain the attention of his 'distant' cat.
A mobile web app has also been launched, using in-camera object-detection to create Non-Face-Recognition allowing cat owners to tell whether they are getting the cold shoulder.
Those who own a cat that the app identifies as 'distant' will be given a voucher for free Creamy Treats
Along with NZ, the campaign will be launching in many other including the UK, Europe, Australia and China.
