If you can answer Zoo's latest campaign chances are you're still at school studying maths, while the rest of us wonder what's really going on.
Agency Zoo have created this print campaign for advisory firm Pottinger and have managed to compose a question fashioned around highschool exams that most of us have gratefully left behind.
The campaign called ‘Problems Get Harder as You Get Older' gives us a humourous glimpse into hectic financial questions and the need for those nerdy problem solvers.
The campaign is set to enter next year’s Cannes Lions International Festival of Creativity – watch this space.
Credits
Client: Pottinger
Agency: Zoo