Diageo, partnering with Asembl, launched a new seasonal deal combining Aussies' favourite rum and custard for Christmas.
Two Aussie legends have come together for the Christmas season with Diegeo’s Bundaberg Rum uniting with Paul’s custard.
Together the pair have launched three decadent Christmas classics with a twist including Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g and Pauls Bundaberg Rum Flavoured Egg Nog 1L.
The execution, by brand endorser agency Asembl, aims to give Aussies a taste of their number one favourites together and expand Bundy’s presence in the domestic food industry.
The range, which is only available on shelves for a limited time at Coles, Woolworths and independent supermarkets will be promoted via a dedicated marketing campaign across all retailers.
Diageo marketing manager Karl Roche said: “The strategic growth of our local licensing program into a number of retail categories strengthens our consumer offering and Bundaberg Rum’s equity in the market-place. Innovation of our brand is an instrumental part of our strategy and this deal with Pauls is just one of many ways our customers can engage and enjoy their favourite Australian rum.”
Asembl managing director Justin Watson added: “This seasonal deal between Bundaberg Rum and Pauls marks the start of our carefully planned and strategic licensed category expansion for Bundaberg Rum with selective and product relevant collaborations to enhance occasions and consumer experience with the brand. We are excited to be bringing together these two Aussie legends for Christmas and look forward to its retail success.”
Credits:
Client - Diageo
Agency – Asembl
