Laser Clinics Australia is reframing its brand to stand out from a category of copycats and take a more emotional stance.
The new ad, from DDI and Fusion Learning, aims to inspire people to embrace their ‘Youness’ and own looking in the mirror.
“What makes this new campaign exciting is that it is so much more than just an advertising construct, it’s something our brand can own with pride and apply across our 89 clinics nationally," Laser Clinics Australia head of marketing Nicole West says.
"We are all different, we all have our own ideals of beauty and we all have different things that make us happy – and that is our ‘youness’. Our role as a brand is to support and empower people on their individual journey, and our entire business can unite behind this philosophy."
DDI managing director Caroline McLaughlin adds: “We live in a world where looking good 100% counts in your favour, and yet there’s still so much judgement from others attached to that. We wanted to acknowledge that stigma and embrace that we all have the choice to look the way we choose.”
Mediahub was onboarded to develop the media plan and strategy to launch ‘Youness’ for Laser Clinics Australia’s first major media launch. Running nationally from October 19th, Mediahubs plan includes cinema, online, social, magazines, outdoor channels and a bespoke campaign filter on Snapchat.
