Virgin Mobile Australia has today released the next iteration of the #mealforameal campaign.
The campaign continues the partnership with food rescue service OzHarvest, to turn food photos posted on social media into real meals for those in need.
Two videos will go out across digital channels, each presented by celebrated French chef Guillaume Brahimi, known for his fine dining techniques and impeccable standards. To say they slip in this campaign is an understatement.
Both are amusing, tongue-in-cheek parodies of cookery shows.
The second phase of the campaign calls on Australians “to get real” and start posting everything they’re eating– the good, the bad and the downright un-filtered. Virgin Mobile says it wants un-styled, un-filtered photos of 3am kebabs and Tuesday night’s spaghetti on toast.
All digital content is being housed across Virgin Mobile’s owned channels – the dedicated 'Making Mobile Better' website, makingmobilebetter.com.au, and YouTube channel.
The content will be supported with a comprehensive digital media buy spanning YouTube, Facebook and Twitter. Virgin Mobile will also be running premium video ads across Instagram. Additional media support at launch will include Westfield table-top advertising in high-traffic food courts, as well as visibility through Virgin Mobile’s retail stores.
