Sharing your tastes can win you a years’ worth of Chatime. Share your craziness with the world with the hashtag #HistoryCha_llenge.
Chatime, has launched a new brand campaign encouraging drinkers to follow their lead and express their ‘wild tastes’.
The work follows the recent appointment of Host/Havas as its creative agency.
To take the challenge, consumers are asked to screengrab their browser history on their phone, and upload it to Instagram Stories with the hashtag #HistoryCha_llenge. The craziest and wildest one wins a year’s free Chatime.
Chatime Australia Group GM Carlos Antonius says: “It’s a bold challenge. In fact, a recent study conducted by Capital One and Google found that millennials would rather share their salary information than their internet search history which makes you wonder what they’re hiding.
“And that’s the idea behind the Chatime #HistoryCha_llenge – to bring the hilariously crazy, fun, and downright bizarre out from behind closed doors and into the spotlight – just like we do with our products every day! Plus, we found out someone in the office searched for the nearest tickling competition. So that was good too.”
The campaign forms part of the brand’s strategy to serve up moments of ‘crazy fun on a serious world’, challenging the mundane with its unique range of products.
Host/Havas ECP John Austin says: “The Chatime #HistoryCha_llenge gives people a chance to truly show their completely unfiltered, unique sides – if they’re brave enough”.
Launched with a hero social film, the campaign will be supported by social media, in-store activity and PR.
