Cargo Crew has launched a new campaign which claims that businesses have advanced their technology, but not their clothing
Cargo Crew have launched a new campaign emphasising that businesses have forgotten to upgrade uniforms.
With the catchphrase ‘Everything else in your business has moved on’, the campaign suggests that companies are moving forward with everything except their uniforms.
The campaign features old, outdated technology, such as credit card sliders and early model computers and phones.
“The old school technology was really interesting to source and photograph for the campaign,” says Cargo Crew founder and creative director Felicity Rodgers.
“It brought back lots of memories, although some of the younger team members didn’t know what the credit card slider was!
“It was a real reminder of how quickly businesses have had to adapt and how important the instore experience is, starting with a Modern Uniform.”
The campaign is set to run across out of home and digital, with website, social media and digital advertising.
