While you may have thought it was cigarettes, the sun or sitting down that's killing you, there's actually another thing that's causing toxic fat to lodge itself to your internal organs, and that my friends is sugary drinks.
The war on sugar has been waged for some time now, however in Cancer Council Victoria's latest ad, it shows consumer exactly what sugar from soft drinks is doing to you, and it's not pretty.
In launching the advertisement, Cancer Council Victoria CEO Todd Harper this morning guzzled a 600ml bottle of cola – containing 16 teaspoons of sugar – while a doctor monitored the impact on his blood sugar and heart rate.
Harper said the results from the experiment speak for themselves: "Sugary drinks such as soft drinks, energy drinks and sports drinks contain dangerously high levels of sugar which, as I experienced first-hand today, cause sudden and quite significant changes to your body.
"Within minutes my blood sugar level spiked and I started to feel jittery, but before long my energy levels dropped. For the 1 in 5 Victorian adults who consume sugary drinks on a daily basis, this can do serious damage to their vital organs over the long term. The excess sugar in these drinks can turn to toxic fat and increase your risk of developing type 2 diabetes, heart disease and some cancers.
"We want people to understand that there is nothing sweet about sugary drinks."
Watch the spot for yourself – probably with a glass of water, rather than with anything fizzy.
