Empathising with the everyday challenges of running a small business and keeping stock levels in check.
What happens when you’re a third-generation restaurant owner faced with first-world problems? You turn to Campbells.
To reignite small business owners' love for the brand, and position Campbells as the go-to foodservice destination, creative marketing agency Paper + Spark (P+S) has launched a new campaign that brings this connection to life.
With increased competition and evolving shopping habits, the challenge was to reaffirm its relevance and showcase the expanded ways to shop Campbells today.
The result? ‘We’ve Got You’ – a light-hearted campaign that empathises with the everyday challenges of running a small business and keeping stock levels in check. The campaign positions Campbells as more than just a price-driven wholesaler. Instead, it champions the convenience, ease, and service that can make a real difference to busy business owners.
P+S director Paul Everson said small business owners don’t just want the cheapest option—they want reliability, service, and efficiency.
"Campbells understands that, and ‘We’ve Got You’ delivers that message with humour, insight and impact," he said.
The campaign is now rolling out across digital, social, and in-store channels.
Credits:
Agency: Paper + Spark
Client: Campbells
Production: Conti Bro’s Film
