Calypso Mangoes’ 2018 summer season campaign raises a tough question – would you share your last mango?
Independent agency Elevencom Sydney has released a new brand campaign for Calypso Mangoes in time for the launch of its summer season.
The new ad features a super-generous mango lover handing out Calypsos while cycling along the beachfront on a summer day. He is faced with a tricky choice over how to split his last fruit.
The campaign aims to reinforce the irresistible nature of a mango and tries to stick the Calypso brand in consumers’ minds with its new soundtrack.
Calypso is a mango variety which is owned by one of Australia’s largest fresh produce companies, Perfection Fresh. The company acquired the exclusive rights to sell and market Calypso from fresh produce supplier One Harvest in 2016.
The campaign launched last week in TV, video, radio, digital, print and social channels.
