Sick of plastic crap? Are you your own person? Then drink some whiskey. Real whusk. A good ol' small-batch gut warmer from Kentucky that says you tread your own path, you're a walking anathema to the mass produced junk that litters wasteland earth.
That's the gist of this campaign for Diageo Australia's Bulleit Small Batch American Whiskey by Leo Burnett Australia (the Sydney office has the account).
It's The Road meets Children of Men. Which makes it perfect for cinema and that's where it'll be shown in various forms throughout spring. The anti-establishment theme also carries through print and digital. Next month there will be some more adverts for three new Bulleit premix drinks too.
Credits:
Marketing Director: Matt Bruhn
Marketing Managers: Nikki Burke and Andrew Morley
Innovations Director: Charlie Downing
Assistant Brand Manager: Nathan Sim
Advertising Agency: Leo Burnett
Chief Creative Officer: Andy Dilallo
Creative Directors: Grant McAloon and Vince Lagana
Copy Writer: Michael Dawson
Art Director: Ben Alden
Executive Producer: Jeremy de Villiers
Client Services Director: Peter Bosilkovski
Senior Business Director: Claire Kesby-Smith
Senior Business Manager: Tom Grace
Supporting agencies
Director: Christopher Riggert
Production Company: Finch
Production Company Producer: Michael Hilliard
Cinematographer: Jeremy Rouse
Editor: Rohan Zerna (The Butchery)
Post Production: Method Studios
Sound Design: Song Zu
Music: Nick Cave
Media Agency: Ikon Media
