Betting punter Unibet deliver a more serious tone to those “who treat punting as a passion and a hobby rather than just a fun thing to do with mates at the pub.”
Betting company Unibet is delivering a more serious tone than fellow betting giant Sportsbet, that runs on pranking Shane Warne. It is reaching out to those “who treat punting as a passion and a hobby rather than just a fun thing to do with mates at the pub".
The new spot by Leo Burnett Sydney is called Back Yourself.
Andy DiLallo, chief creative officer Leo Burnett Sydney, said: “We felt it was about time a betting company broke the mould and recognised the more serious punters in Australia who, until now, had no voice in the market.”
The campaign is running across TV and digital.
Credits:
Client: Unibet
Agency: Leo Burnett Sydney
Chief creative officer - Andy DiLallo
Creative group heads - Brendan Donnelly & Guy Futcher
Planner - Luke Atkinson, Mathieu Dauner
Managing director - Peter Bosilkovski
Business director - Tom O’Connor
Producer - Renata Barbosa
Production company - The Sweet Shop
Producer - Tony Whyman
DOP - John Toon
Editor - Tim Mauger
Director - Noah Marshall
Sound - SongZu
