Babypod may have just found a new market - the unborn.
Marketers no longer need to worry about adblocking, because Babypod just gave them their next generation of consumers.
How you ask? A new device has been developed which allows expectant mothers to play sounds directly into their wombs through their vaginas. Yes you read that right, their vaginas.
While this may be taking the wearable trend of 2016 too far, it is believed this is the first intravaginal audio device to be invented (that is intended for babies not baby making, that is.)
The Spanish firm says the idea was inspired by research that shows babies learn to speak in response to sound stimuli.
The technology plugs into your phone which syncs to an app and then the sphere shaped speaker is inserted below. It's essentially a tampon speaker.
Unfortunately for us Aussies, the technology isn't available here yet. So you'll just have to imagine the possibilities.