Highlighting the perfect time.
Balter Brewers has launched a new Australian made Mexican style lager Balter Cerveza via a new campaign developed in collaboration with Deloitte Digital.
The campaign highlights the perfect time to open a refreshing cold Balter Cerveza…"the arvo".
Matt Lawson, APAC chief creative officer, said if you’re the beer of the afternoon, you’re usually the beer of the evening.
"People don’t seem to switch beer gears, especially when you’re as delicious as these Balter Cervezas. So we’ve romanticised the occasion. Just your regular Aussie arvos… hanging with Mick Fanning and Joel Parkinson," he said.
Brand director and co-founder of Balter Brewing Company, Stirling Howland, said people think good beer shares a lot of qualities with a good host - they are both approachable, thoughtful, and value character over currency.
"Above all, both help bring a wide range of people together to get them smiling. This campaign and this beer embody all those traits," said Howland.
The campaign is running across digital, social, outdoor, TV, and in venues across the country.
Credits:
Client: Balter
Brand Director and Co-Founder: Stirling Howland
Balter Creative Team: Stirling Howland & Ben Trueman
Marketing Coordinator: Bridget Ahmling
Agency: Deloitte Digital
APAC Chief Creative Officer: Matt Lawson
Partner Creative Brand Advertising: Adrian Mills
Executive Creative Director: Charles Baylis
Director of Integrated Production: Rob Weir
Senior Producer: Marlese Byfield
Art Director: Raphael Martin
Account Management: Georgia McNeil, Alex Peacock, Grace Chen
Production: Finch
Director: Jae Morrison
Executive Producer: Corey Esse
Producer: Jackie Adler
DP: Joey Knox
Production Designer: Laura Elkington
Editor: Phoebe Taylor at Arc
Colourist: Alina Bermingam
