The new integrated campaign highlights the cost-benefits of Ambulance Victoria membership and the value of its paramedics.
Accelerator Communications has designed a new integrated campaign for Ambulance Victoria, fresh on the heels of a successful membership campaign for the organisation.
In the spot, the viewer is taken along with the Ambulance Victoria paramedics as they attend a variety of different medical emergencies. Staying calm and confident the paramedics take control and make sure those involved are taken care of.
At the end of the ad, the question is put to the viewer: “Ask yourself: would it cost you thousands, or are you an Ambulance Victoria member?”
Accelerator principal Phil Huzzard said the campaign focused on a risk-based message “that highlights the value of membership against its small cost".
The campaign follows a membership campaign created by Accelerator for the organisation which gave it a massive 170,000 boost in membership numbers. The organisation told AdNews the ROI on their campaign investment over the past four years has been 1,000% in the face of “strong competition from private health funds".
Ambulance Victoria membership scheme manager, Adam Doyle, said: “The beauty of this campaign is that it focuses on the amazing cost benefits of Ambulance Victoria membership while still highlighting the value of our paramedics".
Launching on Sunday November 22, the campaign will stretch across TV, digital, radio and print.
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