Australian Bananas' 'Make those bodies sing' campaign is one of the longest running in the country. It's back with its latest instalment, from Elevencom.
The latest instalment of the campaign continues the theme with a modernised version of the jingle, highlighting that bananas are a natural energy source.
Elevencom director of creative strategy Jono McCauley told AdNews it's the third time Australian Bananas has refreshed the classic music track. This time around, he said the aim was to contemporarise the music while maintainig the spirit of the original.
"The Australian Bananas campaign really is an iconic piece of Australian advertising. People have grown up with the campaign and the jingle and we know from research that people love it," McCauley said.
"This is an incredibly valuable asset that’s taken 21 years to build and we realise the responsibility we have to keep it fresh and keep it going."
