I am dreaming of … winning an Oscar.
The Academy of Motion Pictures Arts and Sciences has unveiled its campaign for this year’s Oscars, with the tagline ‘We all dream in gold'.
The ad, by agency L.A, celebrates the actors and previous Oscar winnings while highlighting various inspirational movies, including Star Wars: The Force Awakens, and the new Rocky Balboa film Creed.
There is also a 15-second spot featuring this year’s host Chris Rock prepping himself for the awards by pouring powder on his hands like he is going to do gymnastics.
The campaign also has created a series of print ads featuring black-and-white photos with the tagline written in gold. The images are of iconic Hollywood stars holding their Oscars at past ceremonies.
