Schweppes Australia's latest campaign lets you know when life calls for a cocktail, with 27 individual TVCs.
The ambitious campaign "This Calls for a Cocktail" was created by GPYR Melbourne in partnership with Diageo Australia and builds on Scheweppes' "Cocktail Revolution" campaign, by showing when and what cocktail the day calls for.
The campaign has been created in conjunction with a complex media buy to allow each piece of work to reflect what is going on in popular culture.
It includes what GPYR are calling "hundreds of pieces of communications" in the campaign, including 27 15-second TVC’s.
GPYR Melbourne executive creative director Ben Coulson said: "We will be reacting to every interesting cultural opportunity across the summer, with new recipes to be invented and celebrated in any and every medium."
Grab a drink and see what you think.
Credits:
Production Company: Cos We Can
Director/DOP: Clare Pluekhahn
Director/Producer: Fran Derham
Editor: Billy Browne/Tom Marley
Grade: Dan Stonehouse of Crayon
Post Production: Crayon/Studio 162
Sound Design/Music: Paul Le Coutier of Flagstaff Studios
Executive Creative Director: Ben Coulson
Copywriter: Katie Britton
Art Director: Jake Barrow
Producer: Romanca Jasinski
Production Coordinator: Emma King
Planning Director: Michael Hyde
Group Account Director: Matilda Hobba
Account Director: Rachel Semmens
Account Manager: Emma Lazarou
Account Executive: Lil Shelmerdine
Print producer: Bruce Paterson
Director of Digital, Publishing and Content: Fintan McGivern
General Manager of Marketing - Schweppes: Troy McKinna
Group Category Manager - Schweppes: Justin Monaghan
Senior Category Manager - Schweppes: Hanan Eissa
Assistant Category Manager - Schweppes: Georgia De Alvarez Witts
Marketing and Innovation Director – Diageo: Adam Ballesty
Marketing Manager – Diageo: Jonathan Morgan
Senior Brand Manager - Diageo: Linda Wellington
Assistant Brand Manager - Diageo: Suzannah Glass
Media Agency: Carat
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