Making excuses not to work-out is easy, pushing through those excuses is the hard part, which is why Powerade has launched a campaign that aims to stop fitness excuses and keep Australians on target to reach their fitness goals.
The initiative runs on the premise that most active people make excuses so they don’t have to exercise. Whether it’s hitting the snooze button repeatedly or convincing yourself it’s too cold outside, the campaign hopes to break down those barriers and encourage people to work-out.
The campaign will run across out-of-home, digital, social media and mobile.
