Samsung has teamed up with local musicians Flight Facilities, Cloud Control and Jinja Safari for its latest campaign, 'Your House, Your Music', with the artists to appear at a series of 'Samsung Sound' events to promote its audio range.
Samsung chief marketing officer Arno Lenior said: "We know how passionate Australians are when it comes to their love of music. Whether that is relaxing in the comfort of their own home listening to their favourite band, or attending a live concert or festival – we each celebrate music in different ways."
The schedule includes a media event in Sydney on Thursday 22 May with guests Flight Facilities, a consumer event in Sydney on Saturday 2 August with Jinja Safari, a consumer event in Melbourne on Sunday 21 September with Flight Facilities, and a consumer event in Sydne on Friday 24 October with Cloud Control.
The campaign was developed by Traffik, and will include a range of digital, social and retail activations, as well as PR and native advertising components. The social promotion, 'Get on the Guestlist', opens on Monday 30 June.
Credits
Creative Lead: Traffik
Production of Content Pieces: Rabbit Production
PR and Native Advertising: Edelman
Event Execution: The Projects
