Lorna Jane has launched the first phase in its "A Brave New Active World" campaign, with a Facebook application called "You Look Fit" that aims to inspire and motivate women.
The application will allow women to tag their friend's photos with pre-selected positive affirmations. The friend receiving the compliments can then approve the use of their photo to appear on a Lorna Jane moving billboard, which will visit Australia's major capital cities.
The Facebook application will also allow users the chance to win $2,500 in cash and a $2,000 Lorna Jane wardrobe. It launched 16 March 2012.
