Woolworths is rolling out a push to promote its Wholefoods Market organic range of products in an attempt to appeal to mainstream consumers.
The supermarket unveiled two TVCs featuring an "everyman" and a hippy engaging in a humourous way.
The TV campaign will be supported by online, print and point-of-sale executions.
Click here to see the second TV spot.
Regional creative director: Tom McFarlane
Art director: Graham Johnson
Copyrwriter: Oliver Devaris
