Huggies wants mums to see the difference with the new 3D UltraAbsorb layer in newborn and infant nappies that aim to protect babies' bottoms more than ever.
Huggies general manager baby an child care, Alison Holland said “This is an innovation so unique that we truly believe it will change the game of what a nappy can deliver. This campaign is about encouraging parents to see, feel and experience this amazing new nappy and ‘witness the difference’ compared to their current nappy”.
The TVC will be supported by print, digital, social media and online platforms.
Production agency: Sweetshop
Director: Melanie Bridge
