In the next installment to Nike’s Risk Everything campaign, we see Winner Stays starring Ronaldo, Neymar and Rooney, Kobe Bryant, Jon Jones, Anderson Silva, Irina Shayk and...The Incredible Hulk.
Winner Stays, created by Wieden + Kennedy, rolls out a hyped up football game for those that are willing to 'risk everything', with the help of the brand's sporting gear.
Davide Grasso, chief marketing officer for Nike, comments: “We connect to players’ passion for the game, whether it is the world’s best in Brasil or players in the park or street. ‘Winner Stays’ taps into an experience that every young player around the world will recognise – competition with friends and the idea of playing with your heroes or pretending to be them.”
