GIO has kicked off an extension of the current brand campaign 'It's a Trust Thing' with a new TVC that aims to show how GIO is there for its customers 24/7.
The spot features people like towies, tradies and plumbers helping Australians get on with things in a crisis all while whistling The Thunderbirds theme song. The ad concludes with a GIO staff member driving through a wreckage with the tagine “When your world stops we GO into action.”
Chief Creative Officer: Andy DiLallo
Creative Group Heads: Sharon Edmondston and Misha McDonald
Copywriter: Scot Waterhouse
Director: Dave Klaiber
Producer: Suzannah DiLallo
