Chicken retailer Lenards will launch a $2 million multi-platform campaign on Friday 3 September.
Four TV spots produced for the campaign feature people preoccupied by the question of "What's for dinner?".
The campaign, created by IdeaWorks, will roll across TV, print, online and in-store executions.
Click here to see the second TV spot.
Click here to see the third TV spot.
Click here to see the fourth TV spot.