In its new campaign, The City of Melbourne wants Melburnians to stop and take a look around town to find a different side to the city they live in.
The initiative is The City of Melbourne's first work from DDB Melbourne.
Creative Director, Jim Ritchie said,“If you think about it, Melbourne is really two cities – the city you know and the city you’ve yet to discover. This campaign builds on that thought and promises Melburnians that if they look in the gaps and cracks of city, they’ll discover incredible things that’ll amaze and inspire.”
The campaign is launching this week and will run across out-of-home, press and digital platforms.
