Diabetes care brand Novo Nordisk has launched a campaign that aims to encourage the medical community to consider a patients lifestyle and needs before prescribing diabetes medication.
The campaign created by Ward6 shows different scenarios where diabetes patients live vastly different lives.
Ward6 creative director, Hugh Fitzhardinge said “Novo Nordisk have always been at the forefront of diabetes care. In fact, the company developed the original insulin. As well as this campaign Ward6 have partnered with Novo Nordisk to develop specialised medical content and an educational platform for specialists, GPs and nurses.”
