APN Outdoor has launched a B2B campaign in an attempt to change its business message in the market.
The Turn Heads message will wrap around all marketing collateral and will be the company's motto moving forward.
APN Outdoor's general manager of marketing, Janine Wood said “In its purest form, APN Outdoor Turn Heads is a directive to our audience, if you want to turn heads, use APN Outdoor. It tells our customers – agency and direct alike – what our product delivers them; an audience that is keen and attentive to our portfolio.”
