Tourism Australia has launched the latest instalment in its "Trip in a Minute" series, this time targeted at the three key Asian markets of China, Korea and Japan.
Created by DDB China, DDB Korea and DDB Sydney (for Japan), the three spots are based on the original concept by The Conscience Organisation (TCO).
The online and social media campaign shows the journeys of a Chinese couple, two Korean friends and two Japanese girls who travelled over 10 days to different locations around Australia.
Click here to view the Korea spot.
Click here to view the Japan spot.
