The Cancer Council has launched the second instalment in its 'I Touch Myself' campaign to raise awareness of breast cancer via JWT.
The video captures the OOH black and white images, created by photographer Sean Izzard, that link directly to each individual artist’s interview about how they have been touched by breast cancer and the campaign. The interview then changes to the artist’s own rendition of the classic Chrissy Amphlett song.
The campaign is running across TV, digital, outdoor, radio, PR and social media.
Credits:
JWT Sydney
ECD: Simon Langley & Mark Harricks
General Manager: Jenny Willits
Agency Producer: Vicky Ryan
Senior Art Director: Alexandra Antoniou
Senior Writers: Sylvianne Heim; Sinead Roarty
Account Management: Paul Everson; Caroline Ludwell; Monica Tobin; Ali Clemesha
Executive Planning Director: Angela Morris
Digital Strategy: Trevor Crossman
Production Company: Collider
Directors: Daniel Askill, Lorin Askill & Joel Pront
Producers: Charity Downing; Rachael Ford-Davies
DOP: Russel Boyd
Music Producer: Clive Young
Sound: Studios 301
Post House: Method Studios
Photography: Sean Izzard
SOAP Creative:
Creative Partner: Brad Eldridge
Executive Creative Director - Digital: Ashadi Hopper
Technology Director: Mark Fennel
Senior Digital Producer: Charlotte Ludlow
