Vegemite is to launch a campaign celebrating the extraordinary achievements of ordinary Australians.
Created by JWT, the "Toast of a Nation" campaign profiles the journeys and achievements of Australians including science teacher 'Phiggles' and the 'World Champion' Darwin Ice Hockey Team.
The campaign will consist of 30-second spots to run on television with 90-second versions viewable online, to be supported by experiential, PR and social media activity.
Click here to view the second spot.
