Can't afford the exorbitant fees to fly first class? Not to worry. Kellogg's has figured out how to trade yourself up from cattle class. You just need some Crunchy Nut and a dab hand at hypnosis.
The campaign runs across TV and out-of-home and continues the cereal brand's positioning of people being powerless if tempted with Crunchy Nut.
“When you’re super hungry, great tasting food can really play tricks with your mind. We’ve had a bit of fun suggesting people can use the golden flakes to their advantage to get what they want, in almost any situation!” said Zerlina Burns, Crunchy Nut brand manager.
And that almost any situation also includes how to get flight attendants to pay attention to you even if you're a man burdened with curly hair...
