NAB has launched its latest campaign called 'They'll Never Change'.
Created by Clemenger BBDO Melbourne, the campaign builds upon NAB's recent 'Break Up' campaign, and urges consumers to switch banks as 'they'll never change'. The campaign juxtaposes this what NAB offers its members, and the changes it has undergone in recent years.
The campaign launched on 26 February 2012 with a range of television executions, and will be supported by radio, press, online, and out-of-home executions.
