Jim Beam has launched a campaign to reinvigorate its "Jim Beam Black" line with new packaging and the tagline "There's No Hiding the Flavour".
Designed by Energi, the new packaging is designed to communicate the premium quality cues of Jim Beam Black in a stylish and contemporary way.
The new packaging is set hit shelves this May and will be supported by point-of-sale, ambient displays, consumer giveaways, outdoor, online, PR and sponsorship activities.
