The World's Hottest Idea

29 August 2013
 

Advertiser: Taco Bell

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Taco Bell has launched a campaign to promote the newest Doritos Locos Tacos flavour. With big explosions and flaming science experiments you know it'll be something hot.

Taco Bell Canada got in on the action and celebrated the arrival of Doritos Locos Tacos in Canada with a new spot. They made disbelieving consumers eat their words.

Watch 'Eat Your Words'.

Group Creative Director: Brett Craig
Creative Directors: Jason Karley and Josh DiMarcantonio
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Production Company: Arts and Sciences in Los Angeles
Director: Matt Aselton

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