Kleenex has served up a television campaign that gets consumers thinking about the way they clean their bottom.
The spot shows a window cleaner trying to wash a shop window without water.
Michelle Rossier, marketing manager for the Kleenex Cottonelle brand said “There isn’t much you wouldn’t clean without water. We use water when we wash our cars, our windows, dishes and even our dogs – it’s the key ingredient in cleaning pretty much everything. That got us thinking: why do we only use dry toilet paper in the bathroom? Are we getting the thorough clean we expect and deserve? Can we improve it by adding water? We think so. That’s why we developed Kleenex Cottonelle Flushable Cleansing Cloths”.
Group Account Director: Milly Hall
Executive Creative Director: Mark Harricks
Digital Agency: The Farm
