Kimberly-Clark has unveiled a new campaign for its Thick & Thirsty paper towel with the tagline "The Right Towel for the Job".
Adapted from Kimberly-Clark Israel's Nikol Kitchen brand campaign by local agency Shift, the ads were developed from the insight that men and women have a very different approach to cleaning.
The television commercials will launch across NSW this Sunday August 14 and run for three weeks during targeted programs including The Renovators, The Block, Better Homes and Gardens and Modern Family.
