Fancy yourself as the next Bond? Want to pay at the bar with a swipe of your sleeve? Now it might all be possible with tailor M.J. Bale's “Power Suit” - made of 100% Superfine Australian Merino Wool.
The Bond-style suit is designed with a hidden Visa PayWave chip so you can “invisibly” pay with just a wave of the sleeve in bars, restaurants, or anywhere Visa PayWave is accepted. Very swish.
The ad, created by Whybin\TBWA Sydney and Eleven PR, brings together Visa, Heritage Bank and M.J. Bale to show how transations can be stylish and totally awesome.
Dave Bowman, executive creative director of Whybin\TBWA Group Sydney said, “Have you ever seen Bono, Obama or Bond pay for anything with a wallet? No.There’s a reason for that.The most powerful men in the world don’t need to carry a wallet. And now, thanks to Heritage Bank and Visa nor does anyone with an M.J.Bale power suit.”
One of the suits will be sold in the M.J. Bale, Westfield Sydney store and another auctioned online by Heritage bank. All proceeds go to the charity 4 ASD Kids, which supports children with autism spectrum disorders. To place a bid on the suit please go to heritagebank.com.au/powersuit.
