Newly merged legal firm King & Wood Mallesons has kicked off an international campaign to promote its new identity, using the tagline 'The Power of Together'.
The new brand sees the merge of Chinese legal firm King & Wood and Australian legal firm Mallesons Stephen Jaques.
The campaign will run in Australia, Hong Kong, the US and the UK, with print and out-of-home executions. The new brand will come into effect early March 2012, with the campaign launching on 17 February.
