To promote the Lumia 920, Nokia launched an experiential campaign in cinemas across Sydney. The initiative took advantage of the wait time in cinema foyers by encouraging consumers to use the Nokia Lumia handset and take photos using the phone's PureView camera technology.
Val Morgan's Bradnfit Strategy Director, Cally Scivetti said “Nokia is a great example of how smart advertisers are using the cinema environment to its full potential. Nokia, are engaging and impacting their audience with activity on the big screen and then following it through with targeted in foyer activity that makes the most of cinema dwell time, to create a brand experience that puts the product directly into the hands of the consumer.“
