Nike rolls out its third instalment of the #riskeverything campaign, following Winner Stays.
‘The Last Game’ is a story about risky football versus safe football as its biggest, most talented and most marketable stars are given a mission to save the world of football from the hands of a villainous mastermind, The Scientist.
"The idea behind ‘The Last Game’ is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold. Having the confidence to take risks is absolutely vital in football," said Nike’s chief marketing officer, Davide Grasso.
"Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar."
Credits:
Client: Nike
Creative agency: Wieden+Kennedy & Passion
