KFC has launched a campaign called 'The Goodification' which aims to raise the quality of the KFC experience for both customers and staff.
Created by Ogilvy Sydney, the 2012 executions of the campaign launched with two television spots called 'The Goodest Get-together', which build upon the KFC Facebook competition that ran late 2011.
The campaign will be supported by other 'Goodified' digital executions throughout 2012.
