Social media has found its way into nearly every aspect of our lives and now there is one more to add to the list. Budweiser has launched a campaign for 'Buddy Cup' which is a beer glass with a built in chip that connects to Facebook so that when two people toast they instantly become Facebook friends.
Agencia Africa's chief creative officer, Sergio Gordilho said “Innovation is in Budweiser's DNA. Its platforms are constantly surprising consumers with the best there is in terms of premium experiences. The “Buddy Cup” is another idea bringing the brand even closer to its consumers and opening new levels of interaction for them”
Art Director: Rafa Oliveira, Pedro Chequer
Creative Director: Sergio Gordilho, Rodrigo Saavedra and Vico Benevide
