Bonds has launched a campaign called 'The Birthday Project' to celebrate its 96th anniversary.
Created by Clemenger BBDO Melbourne, the campaign aims to find one person born every day since its 1915 inception - reaching a total of 35,301 people. It will encourage Australians to upload a photo of themselves to the Bonds website claiming their birth date, in exchange for a personalised Bonds tee.
The campaign will feature 63 regular Australians, whose images will be sourced via a Facebook casting call, and will be supported by out-of-home executions.
