IGA aims to break away from traditional supermarket advertising and listen to its locals with a campaign featuring new brand ambassador, Anh Do.
IGA's general manager marketing, Michele Teague said “This campaign is further proof of just how committed we are to moving our brand forward.
It highlights our real differences, builds on our momentum and brings all of our strengths together in one comprehensive and cohesive campaign. It will surprise and delight our customers while making our competitors sit up and take notice!”
Creative Director/Writer: Paul Knights
Production Company: Filmgraphics Entertainment
Producer: Tony Tvrdeich
Director: Adam Blaiklock
