Procter and Gamble has launched its global 'Thank You Mum' 2012 London Olympic Games campaign, aiming to celebrate the mothers of Olympic athletes.
Created by Wieden and Kennedy, the campaign is led by a television spot called 'Best Job' that is set to launch in Australia on 22 April 2012. The campaign will also feature online and social media executions, in-store promotions from April - August 2012, and the sponsorship of individual althete's mothers.
